I’m a Senior Graphic Designer With 10+ years in E-commerce.
My journey began as a salesperson at Kjell & Company in 2007, where I built a strong foundation in customer relations and technical expertise. After working as a B2B salesperson at Business Light AB, managing lighting projects for high-profile clients, I transitioned into the e-commerce world at CDON.
Starting as a Web Administrator, I developed my skills in Graphic Design and project management, taking on responsibilities such as running campaigns, leading rebranding projects, and optimizing workflows. Over the years, I advanced to the role of Senior Graphic Designer, where I was responsible for CDON’s graphic profile and support the UX team with innovative solutions.
Work experience
Senior Graphic Designer / Art Director
January 2023 – July 2024
Overall responsibility for the graphic profile and daily operations. Production of banners and marketing materials for both internal and external use, and for all sales channels. Optimization of work processes and routines. Project management in marketing campaigns and branding. Some UX-related work in collaboration with the UX Manager.
Graphic Designer
August 2017 – January 2023
Involved in all graphic production, from brand work to website banners. Optimization of work processes and routines. Participated in two major re-branding campaigns for CDON. Project management within marketing campaigns and branding.
Online Marketing Coordinator & Graphic Designer
January 2017 – August 2017
Focused on external paid channels such as Facebook, Instagram, YouTube, and affiliate networks. Managed projects from concept to final product, including producing all materials and copywriting. Worked closely with the marketing department and product departments.
Web Coordinator & Graphic Designer
February 2014 – December 2016
Expanded responsibilities to include consumer electronics, household appliances, and white goods. Created campaigns for the website and developed all marketing materials such as banners and ads for newspapers. Led projects on product categorization in collaboration with the company’s developers to enhance the customer shopping experience. Tasks included copywriting, SEM, and SEO optimization.
Web Administrator – Home Electronics
October 2012 – February 2014
Web Administrator for the consumer electronics department. Responsible for the operation and updating of the consumer electronics section on the website, compiling campaigns and offers. Acted as the liaison between the consumer electronics department and the marketing department. Conducted a lot of independent work, including copywriting and SEO optimization.
B2B Sales LED-Lighting
June 2011 – September 2012
Primarily focused on LED lighting. Provided consulting and project planning for lighting solutions and power calculations. Handled quoting and order processing for clients. Participated in projects ranging from interior lighting at Ystad Saltsjöbad to facade lighting at Grand Hotel in Lund.
Retail Sales Associate
November 2007 – June 2011
Retail sales associate responsible for all aspects from unpacking goods to over-the-counter sales. Acquired strong technical knowledge in computer components, antenna technology, low voltage, and networking.